Follow Martha Stewart’s lead and join an online dating site. It’s okay to define your own terms, too.

Everyone’s doing it. Everyone who’s single, that is. Even Martha Stewart has now joined millions of other singles and subscribed to an online dating site. So what have you got to lose?

The American entrepreneur and homemaker icon who has built an empire on cooking and decorating tips is 71 and single, and has decided that she’s not waiting around any longer for men to approach her. She’s taking things into her own hands, as she usually does with her business endeavors. Only this time, it’s her personal life she’s talking about.

Ms. Stewart’s profile is now active on Match.com, and she isn’t hiding it. So what exactly is she looking for? According to her profile, it’s this:

“Someone who’s intelligent, established, and curious; and who relishes adventure and new experiences as much as I do. Someone who can teach me new things. A lover of animals, grandchildren, and the outdoors. Young at heart.”

I applaud her decision and think that it’s inspiring for anyone who is considering trying online dating. Her move is especially empowering for seniors, who might think that at 71 finding love or companionship isn’t really possible.

Dating isn’t just for the young. In fact, the fastest-growing segment of online dating members are seniors. Many of them are divorced with grown children, and looking to move on to the next phase of their lives.

There are no set formulas to what senior daters are seeking, either. Many of them have had experiences with long-term relationships and have learned what they do and don’t want. They also know themselves better, and can be more relaxed about dating and the progress of a relationship. They may not be looking to get married or live with another person.

Joining an online dating site doesn’t necessarily mean you’re looking for a serious relationship. You could seek companionship or just casual dating as Martha is seeking. Just make sure you state what you want in your profile, so your date knows what to expect and there aren’t any misunderstandings.

And as for your age preferences? There are no rules. Martha has stated she’s looking for younger men aged 55-70, because she feels that older men wouldn’t be able to keep up with her. Age is relative, so I say it’s okay to date younger, especially if you’re looking for adventure and you have a lot of energy. But my advice: cast a wider net, and date people your age and a little older, too. You never know what age the right person for you will be.

I also advise that you take precautions with online dating, because there are some people out there who lie and take advantage. Martha Stewart is a public figure and has a team of lawyers on call, so likely she’s not going to be taken advantage of. But the rest of us aren’t so lucky.

It’s important to keep personal information such as your full name, address and home phone number to yourself until you’ve dated for a while and feel comfortable sharing that information with each other. Also, don’t share any financial information with your dates. If they ask, then politely move on to the next man or woman. Nobody needs to know your finances in order to date you.

Most importantly, pay attention to your gut. If something or someone makes you uncomfortable, then question him. It’s okay to call a date off if something doesn’t seem right.

If you take care of yourself and approach online dating with a positive attitude, you will have a great time. Happy dating!

Your age isn’t a hindrance to your dating life. It’s quite the opposite, and here’s why.

Dating can be a scary undertaking at any age. As a senior, you wonder if your age becomes an obstacle to ever finding love again. You might think that others won’t find you as attractive as they would a younger man or woman, especially when they can meet so many people through online dating. But actually, the opposite is true.

A huge percentage of singles are over 50, and finding themselves back in the dating game after their marriages have ended. Many have children of their own, and aren’t looking to start families all over again. Their priorities are different. Best of all, they’ve figured out what works for them and what doesn’t.

And the best part? The largest growing segment of online daters are seniors. Which means you have a lot of choice out there.

If you’ve never joined an online dating site before, and are overwhelmed at the prospect of using technology to find love, you’re not alone. Other first-timers are hesitant to take that first step, too. But once you do, you’ll find it’s easier than you thought.

One of the big hurdles with online dating is fear of the unknown. Using unfamiliar tools like dating profiles and matching technology to meet other single people seems unnatural. In addition, the idea of meeting a total stranger for a date can seem a little nerve-wracking. But Martha Stewart at age 71 decided to join Match.com and try her luck at online dating, and there’s a reason. It’s effective. It helps you to expand your network, and it gets you out of your routine and back into dating.

There are plenty of options when it comes to senior online dating. Many of the large dating sites like Match.com have separate online dating sites specifically for this demographic. In Match’s case, it’s OurTime.com. And if you’re looking for a more familiar name, AARP has developed its own service as well, powered by dating site HowAboutWe.

So, you have plenty of company, and plenty of choice in your online dating sites.

Instead of questioning whether you should be online dating, understand that if you do want another relationship in your life, you can find it. Don’t let your age be a factor in your decision. Instead, understand it will work in your favor. Here’s how:

You know what you want. When you’ve had the benefit of making a few mistakes and enduring a few hardships in life, you can more easily figure out what you do and don’t want in your life. You know your weaknesses and strengths. You know what you need in a relationship. Isn’t that a wonderful thing?

You’ve had life experiences. Whether you’ve traveled extensively, raised children, had a successful career, or learned how to renovate your home, you’ve had experiences that have made you who you are. You’re comfortable in your own skin. That’s sexy.

You have your own life, apart from your children. Likely they are grown and out of the house (or almost out of the house) if you’re a senior. You can make time for people and activities that are important to you.

You’re more relaxed. Isn’t it great that you just don’t worry as much as you used to? Things have a way of working out in their own time – you don’t sweat the small stuff. You can better handle ups and downs. This skill set helps a lot when it comes to dating. The more you can relax and enjoy meeting people, the better your experience will be.

Happy dating!